Riding.
It's in our blood. It's in our DNA. It makes us who we are.
It's how we're designed.
Only a select few have what it takes to hit the track, hit the trails, day in and day out. Through the blood, sweat, and injuries, and then to keep coming back. The thrills of floating over your first set of trails. The elation at owning a whole group of other riders at a local race track. The agony over a shattered wrist. A broken crank or pedal in the middle of a race.
Through it all, we keep coming back. It's just who we are.
We build different, because we're built different.
We ride by design.